Culture and International Business

Culture and International Business

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If you want your business to prosper in this new global economy, you must understand the effects of cultural differences on business practices or else risk making costly, potentially disastrous errors. Culture and International Business offers practical ideas and tested research on such vital topics of concern as defining the moral, ethical, and legal implications of multicultural management, attracting and retaining key personnel, persuading employees in the host country to mentor an expatriate, overcoming divisive cultural differences, and creating sustainable development strategies. This im.Culture and International Business, edited by Kip Becker, PhD (Vol. 4, No. 3/4, 1999). Explores how many costly errors have been made by international businesses that have not realized the extent to which the needs and behaviors of anbsp;...

Title:Culture and International Business
Author: Kip Becker
Publisher:Routledge - 2013-04-03

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