Extreme Toyota

Extreme Toyota

4.11 - 1251 ratings - Source

Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world?s best companies run. With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.Topics range from customer service and dealer network management to human resource management and marketing. ... The Global Knowledge Center also produces Team TOYOTA magazine to promote global understanding of the Toyotaanbsp;...

Title:Extreme Toyota
Author: Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi
Publisher:Wiley - 2008-05-23

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