Intrapreneurship

Intrapreneurship

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As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas a€“ including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization.... relate to existing products or service a€c Time-sensitive Environments of play a€c Blue-sky thinking a€c Focus on the process of ... But sometimes time pressure is not as severe a€“ for example, in an information technology organization that finds bugs in the software code that need to be ... Consider the case of Samsung, an organization that has been successful in generating ideas within environments of need.


Title:Intrapreneurship
Author: Kevin C. Desouza
Publisher:University of Toronto Press - 2011
ISBN-13:

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